About us
The story of Amundsen Sports
In 1911 Roald Amundsen reached the south pole. In 2011, 100 years later, Jørgen Amundsen founded Amundsen Sports. Based in Oslo and rooted in adventure, craftsmanship, and refined products, our brand embodies a deep passion for timeless quality and the outdoor lifestyle.
INSPIRED BY THE PAST – BUILT FOR THE FUTURE
Roald Amundsen pioneered the field of exploration by combining ancient wisdom with cutting-edge technology of his time. We honor this philosophy—merging traditional craftsmanship with modern innovation to create timeless, durable products built for the perpetual outdoor lifestyle.
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REFINED NORWEGIAN OUTDOOR LIFESTYLE
At the core of Amundsen Sports is the timeless Norwegian outdoor lifestyle—living with the land, embracing every season. Skiing in winter, hunting in fall, fishing in summer, and hiking year-round. A spirit of adventure, tradition, and understated refinement.
Rugged luxury
We craft timeless, versatile products that transcend seasons and activities. Every piece is built on heritage craftsmanship—made to last, function effortlessly, and look just as refined in the wild as it does in everyday life. Luxury in durability, not excess.
Our fabrics
A product is only as good as the fabric it’s made from. That’s why we start with the best—natural, time-honored fabrics from Western Europe, with expertise spanning centuries. We design for excellence first, letting price follow, never compromising on quality.
FIELD TESTING ADVENTURES
We test our products in the field—from the Arctic to the Alps, the Rockies to the fjords. Adventure is our lab, and we capture it authentically. Every piece is built to perform in real conditions, ensuring it meets the highest standards before reaching you.
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