THE ART OF WANDERING WITHOUT PURPOSE

Outdoor life is at risk. It used to be the norm to simply exist in nature, now the expectation is to set lofty goals and prioritize grand adventures.  

This past spring, we had the privilege of collaborating with esteemed director Andreas Nordberg on his short film, The Art of Wandering Without Purpose. This analog production highlights the importance of forming and maintaining a connection between nature and your emotions. Friluftsliv, one of our formative brand philosophies, parallels Nordberg’s message –